Wednesday, 13 April 2011

Say oui to Winter! Bloody Gray press day

It kind of turned me off a little because the weather has gone cold again. When its sunny in London, it looks as if every one in the world is having a holiday, but when it turns cloudy they looked just as grim as me haha. But heyy feeling winter in summer has no better way than going to press days ehhaaa. Yesterday I just took a trip to Bloody Gray, Village Press and Spring London for some AW11 previews. Since going to press days gives me constant adrenaline rushes, I should just move on to the pictures and show you what excites me yay!

Bloody Gray and Viking Wong press day
Bloody Gray has always been associated with edgy and up and coming brands (which is why I love it) I've been anticipating for their press day and obviously it didn't let me down. Labels such as Rachel Freire and Two weeks have never fail to surprise. For AW11, Rachel Freire remains its wow factors with show piece standard garments and luxe hand crafted leather and sheer panels. Mesh and spandex trouser leggings with suspender belts are definitely something worth lusting after, if you think you can't pull it off, I'm sure Jessie J can do this for you.

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Emma Griffith's AW11 collection concentrates on structure but also demonstrating high versatility. It reminds me of Gareth Pugh so much but a more wearable version. Whilst using felt and wood as the collection's main material, they still look pretty sexy with their clever use of negative space to emphasize body contours.

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East London based label Agi and Sam definitely can make some noise with this collection. Super manic colour burst palette with optical prints, this is nothing but East London. And since they have got so much colour, every one of them looks like they are such statement pieces and I hope you can see how beautifully printed they are. Perhaps this is the first time I don't mind wearing smiley biscuits walking down the street.
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Viking Wong's collection emphasizes on a clean and minimal vibe whilst he added some details on every piece of garment to make it a little more interesting than your essentials wardrobe. I'm in love with this Grey mohair coat.
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Martina Spetlova's super gorge collection is another label worth eying up next season. The label has basically everything I want: really luxe leather, zips and GLITTERSSS! Martina masters a sophisticated use of colour and through understanding to her materials, the jacket appeared to be Balenciaga's long lost sister (this is a good thing to be honest). Becc the director of Bloody gray told me everybody freaked out when they saw her wearing the collection in Paris, surprise surprise! I won't mind having just one piece of fabric scrap of Martina's collection as a matter of fact hehe.
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Elephant pendent by Dominique Lucas? Yes please!
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LC-DB's AW collection is all about amazing fabric and those silver hardware are killers. As usual I'm in love with textured leathers such as fish skin, printed snake skin leather is also one of my favs.
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These are some highlights of the press day, it was amazing to see so many up and coming new labels in town and be sure to stay tuned for more press day posts ♥
X

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